Fitness isn’t complicated.
It’s consistent.
Join the Built Babe® community and start your 7-day free trial in our fitness app, where real women lift, learn, and build bodies they love.
Strong is a strategy, not a mystery.
Built Babe® combines science-backed strength training with real-life accountability and support. Every program is designed for busy women who want results that last, with workouts that fit your schedule, a community that cheers you on, and direct access for everything from form checks to grocery-store questions.
THE BUILT BABE MINDSET
Fitness that fits your life, not the other way around.
I’m Samantha Flaherty, a NASM-certified personal trainer, nutrition master’s grad, wife, and mom. I founded Built Babe® Fitness for women who are driven but feeling stuck — the ones putting in the effort each week but not seeing the results they deserve.
You don’t need another trend. You need a plan that works, a coach who gets it, and a community that keeps you accountable. Built Babe helps you train smarter, eat better, and feel damn good in your skin, without giving up the things that make life fun.
Your 7-day trial includes:
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the same structure that’s getting women strong, confident, and consistent. Clear workouts you can follow at home or in the gym. A simple, doable plan to help you build momentum fast.
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Join a circle of women who get it. Celebrate wins, share struggles, and find the motivation that makes consistency feel easy.
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Get real-time encouragement and expert insight straight from Sam — the kind of support that keeps you accountable when life gets hectic.
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Nutrition coaching is available as an add-on service with direct support from Coach Sam — including personalized macros, guidance, and check-ins to match your goals.
